About me

International fashion strategist and creative director with over two decades of experience operating across luxury fashion, private client advisory, and retail environments in Paris, New York, London, and the Middle East.

My work focuses on refining image, structuring wardrobes, and elevating visual environments — helping both individuals and brands align their presentation with identity, lifestyle, and market positioning.

With a foundation in fashion editorial and talent management, I evolved into senior roles spanning luxury retail, showroom environments, and international brand consulting. Since 2013, I have led an independent practice working across Europe and the Middle East, managing private client wardrobes, directing showroom and pop-up activations, and overseeing visual merchandising, high-end jewellery presentation, and inventory operations.

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Alexis Koukoulis

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Greece

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Zcaler

Guatemala

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Cassette Vision Limited

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Zohra's Connections

Alexis Koukoulis

Zcaler

Cassette Vision Limited