About me

As Senior Content Marketing Manager at Experian, I led the development and implementation of content strategies for consumer services. With over 7 years of experience in this role, I honed my skills across all marketing pillars, including influencer marketing, integrated campaigns, brand alignment, and business objectives. I successfully launched Experian's first always-on influencer program and collaborated with PR, social media, SEO, ecommerce, and CRM teams to deliver award-winning campaigns, such as the Cost of Loving Podcast. Prior to Experian, I worked on freelance projects, where I created persuasive copy for brands like Smythson's of Bond Street and Experian. I also worked as a Senior Copywriter at Practicology, a multichannel and Ecommerce consultancy, where I produced content for digital marketing, website copy, social and content marketing. I consulted on tone of voice and delivered an online copywriting course for in-house teams at B&Q, House of Fraser, Benefit Cosmetics, and Monica Vinader. I hold a Bachelor of Arts in Fashion Marketing from the University of the Creative Arts.