. . .

About me

am a B2B generalist with over 12 experience in software (SAAS, cybersecurity, apps), financial services and the construction industry. I like to focus on defining and delivering marketing strategy, demand generation, multi-channel integrated campaigns, content strategy and CRM/marketing technology stack. I focus mostly on digital channels.

I am a problem solver and have delivered several marketing initiatives successfully - from product positioning and rebranding to webinar programs.
Things I am proud of:
- I launched several webinar programs successfully.
- Using existing resources, I created a demand generation plan that saw a 14% increase in product awareness in a year and was delivering MQLs with targets doubling each year.
- I have mapped the tech stack and created a roadmap for upgrades including migration of marketing automation software.

In 2021, my project was awarded the Marketing Effectiveness Award for Most Effective Business to Business Campaign by Financial Services Forum - this project included rebranding and positioning of a product.

Details

AvailabilityLooking for work

ContractPerm, Freelance, Temp-Perm, Part time, Remote

LocationMarlow, United Kingdom

Skill LevelJunior, Middleweight, Senior, Director

LanguagesCzech, French, Spanish

Tagged Job TitlesMarketing Manager

Recommendations

Currently No Recommendations

Skills

Content Management, content strategy, Digital Marketing, Email Marketing, Marketing Strategy, Social Media

Sector Experience

Construction, Finance, Software

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Creativepool member since 29 June 2023

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