About me

I partner with production studios and creative agencies to bring interactive experiences to life. The kind that live at the intersection of physical space and digital technology, and that people can actually touch, play, and get lost in.

My background spans both sides of the creative-technical divide. I started as a VFX Supervisor before moving into Creative Direction. That journey means I can concept an experience, build the previs, lead the tech team, and present it to the client without losing the thread between any of those stages. From the first sketch to delivery.

Over seven years as a freelance Creative Director, I've worked across some of the most demanding formats in the space:
- A live multiplayer game played by 50,000 people simultaneously on YouTube
- An interactive art installation at New York Fashion Week for Samsung and Vogue
- An AR treasure hunt across The Metropolitan Museum of Art that generated billion impressions with zero media spend
- A national tourism pavilion with a custom VR simulator.

I work across: AI-powered installations · XR / AR / VR · spatial computing · interactive design · real-time 3D · game mechanics applied to brand experiences · large-scale physical and digital events.

Recent collaborators: UNIT9 · FutureDeluxe · Squint/Opera · Atlantic Productions.

Clients include: Samsung · Apple · Verizon · Mastercard · Riot Games · Nike · Microsoft · Vogue · GEA · Lexus · EE.

Awards: 5× Clio Gold · 1× One Show Gold · 2× ADC Gold · 5× Cannes Lions Shortlist · 3× Webby · 5× FWA of the Day.

Based in Brussels and London. Available for projects globally.

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