About me

I didn't start in marketing. I started in a hospital.

I was a nursing major when I realized I wasn't obsessed with healing bodies. I was obsessed with moving people. Making them feel something so deeply they had to act on it.

That realization hit while directing a 40-person dance company, choreographing for 500+ audiences, and discovering that getting butts in seats wasn't different from making people care. I switched to marketing, but brought everything: the choreographer's eye for composition, the poet's ear for language, the director's ability to see the whole production while managing every moving part.

Now I build brands the way I build dances: with rhythm, tension, and payoff that makes you feel something unexpected.

I'm a brand strategist specializing in luxury and lifestyle brands. I bridge consumer psychology with performance marketing to create campaigns that convert.

Skills

Brand Stategy, Budgets Planning / Allocation, Business Development, Campaign Planning, Content, Creative Direction, CRM, Digital Marketing, Email Marketing, Experiential Marketing, Market Research, Performing Arts, SEO

Sector Experience

Arts, Beauty, Books & Periodicals, Brand Management, Branding, Business Management, Digital (SEO, PPC, SEM...), Entertainment, Fashion, International, Lifestyle, Live Entertainment, Luxury, Marketing, Sustainability