About me

As President of Socialbakers, the unified social media marketing platform, I work with CMOs and marketing executives from major Fortune 500 enterprises to SMBs and NGOs, to ensure their social media investments are helping their business grow and succeed.

Bringing together my technology experience and passion for good marketing, I am always on the lookout for new innovations and creative uses of data on social media. Data and technology are the critical components for brands to create campaigns that get people talking and, most importantly, buying. For me, the key to a good campaign is knowing when to let data do the talking - and when the human touch is needed most.

I joined Socialbakers in 2017, and have over 20 years' experience managing tech companies. As a technologist at heart, having took the role of CTO at AVG Technologies, I was instrumental in taking the company public in 2012. My advertising and marketing experience started when I was CTO at Outbrain, the ad tech platform, and now as Socialbakers' President, I love to get involved with the company's marketing efforts. I also regularly share my thoughts on social media trends and innovations with international media like Reuters, The Financial Times, and the BBC.