About me

I am a seasoned creative strategist with over 25 years of experience shaping brands and delivering comprehensive communication solutions for research institutes, university departments, think‑tanks, public‑sector agencies, and charitable organisations. My passion lies in graphic and website design, where I blend aesthetic rigour with user-focussed thinking to create visually striking, fully responsive sites.

I specialise in information design, editorial layouts, and report design, turning dense data and complex research findings into clear, engaging visual formats that enhance comprehension and impact. Across my career I have helped these institutions define bold, memorable identities that set them apart, while ensuring every visual element—from branding assets to intricate infographics—conveys the intended story with precision.

My expertise also includes crafting audience‑focused copy and developing integrated communications strategies that encompass press releases, media outreach, and crisis management. In addition to visual and verbal storytelling, I have overseen a wide range of events—from intimate conferences to large‑scale festivals—handling venue selection, budgeting, logistics, and promotion.

I lead creative projects such as promotional films, animations, exhibitions, and art installations, guiding them from concept through execution. Building and maintaining strong relationships with stakeholders and media outlets is a cornerstone of my approach, allowing me to amplify messages and foster trust for the organisations I serve.

Leveraging an extensive network of trusted professionals—including photographers, stage managers, AV specialists, filmmakers, and animators—I can bring any creative vision to life while maintaining the highest standards of quality and professionalism.

Skills

Art Direction, Brand / Logo Design, Creative, Creative Direction, Editorial Design, Event Design, Event Management, Graphic Design, Print Design, Project Design, Research & Development, Visualising, Web Design, Web Development

Clients

Bain & Company, Cardiff University, Damilola Taylor Trust, Dubai Chambers, Ernst & Young, Expo City Dubai, Metropolitan Police, Pembrokeshire Council, South Wales Police, Swansea University, Welsh Government