About me
Youmna is an Egyptian, award-winning Multidisciplinary Conceptual Creative/Art Director based in London, with over a decade of experience in adland. Her passions lie in insight-led and culturally moved work.
Her career began at Isobar MENA, where she honed her craft on a range of clients, the likes of Lancôme, Mercedes-Benz, and McDonald's, across the region. Three years later, she pursued her MSc in Creative Advertising in Edinburgh, where she won multiple accolades as well as a pitch with STV Creative that led to a live advert before her graduation, shot during the COVID pandemic of 2020.
Since relocating to the UK, she has contributed her expertise to leading agencies, including Wunderman Thompson, BBC Creative, Whitespace (An Isobar Company), and STV Creative, before finally settling at Recipe, working on global clients like Coca-Cola and Audible without sacrificing her passions for social-good and purpose-led with proactive work for charities.
Her work has earned her recognition and features in publications such as
The Times - BBC Breakfast - The Guardian - The Telegraph - Evening Standard - The Independent - ITV News - Campaign Magazine - Creative Review - Shots - Creative Lives In Progress - Little Black Book - Ads of the World.
Skills
Advertising, Art Direction, Content, Photoshop
Sector Experience
Awards
Cream Award, creative conscience, Creative Moment, D&AD New Blood Award
Clients
Ahbap, AlFez, Audible, Auto Trader, Coca-Cola, FREENOW, Lancome, McDonald's, Mercedes-Benz, Signature