About me

Curriculum Vitae

Creativity means developing fresh, innovative solutions to communications, challenges, to be heard. It means respecting, understanding and reaching specific targeted audiences. It's not about a blank canvas where anything goes. Anyone can do that.

Creativity without strategy is Art. Creativity with strategy is ADVERTISING.

Whether you're a company launching a new channel, a service, a brand or an agency with a distinctive marketing audience, that's where I create Groundbreaking creative concepts to building a continuous voice and an ongoing presence for the brand within consumers.

I have been in the conceptualizing and developing various forms of proven effective creative strategies, brand management and formulating creative yet extraordinary campaigns to drive client's marketing objectives & market's share for broadcasting clients, automotive, FMCG, consumer-related products to achieve profitability goals and main business objectives for approximately 8 years.

As a dynamic individual armed with strong business and consumer knowledge of China and North Asia region in strategic brand management and creating GROUNDBREAKING advertising and broadcast media campaign using various forms of new media platform that shines like a diamond in the rough.

Developing strategically based media communications campaigns that achieve business objectives, build on the promise of a brand, and meet the needs of distinctive audiences and users. Strategy and creativity goes hand in hand. It means bringing the brand alive, not just imagining it nor dreaming for it.

Being a collaborator by nature and by practice. Creativity in a communications practice is more like an ensemble or even an orchestra than a solo performer. This collaborative nature of mine molds a stronger relationship with past clients.

When it comes to any form of marketing, my main mission is to turn Cynics into Believers and Believers into Evangelists through strategic planning, compelling creative concept, rigorous optimization, data-driven insights, and a commitment to quality.