About me
I am an award-winning Film and Commercial Director focused on the point where street subculture intersects with premium luxury cinema. Operating globally across the UK, Europe, and the MENA region, I build high-octane visual identities for brands that live at the absolute forefront of modern youth culture. My directorial voice is defined by a raw visual edge and a kinetic, rhythmically demanding pace. A true multi-hyphenate, I frequently manage my own post-production processes, film editing, and sound design to ensure the final frame hits with absolute precision. From warping reality into slow, surreal spirals to executing massive stadium-scale choreography, my work treats every commercial spot as a piece of cultural by Ocurens (UK/FR), my portfolio spans high-profile global collaborations with cultural disruptors and market leaders alike—including Nike, Visa, Zalando, 6PM, JD Sports, and the official global music assets for the 2026 FIFA World Cup.