About me

Co-Founder and Creative Director of Cheddar Creative, a creative agency that delivers products and campaigns that increase likeability and win customers. We create unorthodox, engaging and innovative user experiences peppered with moments of delight, crafted to inspire trust, credibility and positive word-of-mouth.

I am primarily a design professional, with a track record of delivering highly effective web and digital product design with particular focus on ongoing UX and usability as well as brand creation and rejuvenation for clients small and large.

Starting off my career in website project management allowed me to develop a core understanding of multiple online development methods and programming languages and to develop the skills to manage a variety of successful projects from conception to launch, delivering them on-time, within budget and to an exceptional standard. My experience in the digital agency space has also given me a good grounding in marketing, SEO, PPC and social media strategy which help to underpin my design practices and strategies.


Brand / Logo Design, Branding, Digital Art, Email Design, Graphic Design, Illustration, Product Design, Usability, ux design, UX/UI, Web Design, Web Development, Wireframes

Sector Experience

Branding, Creative Services, Design, Print, UI / UX


Theo Paphitis SBS

Currently No Recommendations
Emerging Talent of the Year 2020 Shortlist
Top 25 Branding Designer Project featured:Web Design & Build
on 18th February 2020
Project featured:Community Platform Design & Build
on 20th February 2020
Project featured:Web Design & Build | Aspire Cycles
on 25th March 2020
Project featured:Brand Identity & Web Design | Car Connector
on 19th October 2020

Yasmin Willis has been a Contributor since 2nd September 2020.

Invite x3
On the web
Perm, Freelance, Remote
Skill Level
Creativepool member since 18 February 2020