About us

LUXURY BRANDING AGENCY | LONDON HONG KONG
Shaping leading luxury brands that cut through the noise with concise strategy and crisp creative. Specialists in brand intelligence, design, experiences and communication. We launch and re-launch global luxury, premium and niche brands.

ONE TEAM. TWO CONTINENTS.
With studios in London and Hong Kong, and projects all over the world, Yang Rutherford's work is inherently cross-cultural. Ideas flow freely from one team to another; from West to East and vice versa.
PARTNER LED
Our promise is that both Founding Partners, with over 60 years of combined experience, work on every project from start to finish.

LONGTERMISTS
Substantive, meaningful and on-point, our brands are crafted for the longterm. As are our client relationships, allowing us to fully build out and maintain the brand direction.
BRAND CRAFTS

BRANDCRAFTS:
Brand Strategy
Brand Architecture
Name Creation
Brand Identity
Brand Language
Brand Guidelines
Brand Guardianship
Brand Advertising
Brand Experience
Art Direction
Filming & Photography
Copywriting
Marketing Collateral
Digital Marketing
Environment
Packaging
Print Publication
Structural Design
Signage Design

Skills

Branding

Sector Experience

Hospitality, Luxury, Real Estate / Property

Clients

133 Portofino, Aedas, Carlyle & Co., Chow Tai Fook, CIS Chinese International School, Cordis Hotels, Coutts Bank, Duddell, EAST Hotels, Gammon Construction, Grosvenor Crescent, Hoiana, ISF Chengdu, ISF Independent Schools Foundation, KEF, Langham Hospitality Group, Lowndes London, LVMH Fashion Group UK & Ireland, Marco Polo Hotels, Nan Fung Group, New World Hospitality, Niccolo Hotels, ONE Limassol, Ozwald Boateng, Pafilia, Rosewood Hotels & Resorts, Sansui Niseko, Shangri-La Hotels & Resorts, Sino Hotels, Sino Land, State Theatre, Summer Group, Swire Hotels, Swire Properties, The Fullerton Hotels & Resorts, The Murray, The Opposite House, The Upper House, ThéATRE, Unitech Group, VinaCapital, Wharf Hotels, Wheelock Properties