Xavier Segers Graphic designer /​ Illustrator

ABOUT

Every win is a journey - was the campaign concept for the EE BAFTAS 2020. Tree rings were chosen to symbolise all of the journeys a person takes within a lifetime, with one ring highlighted in gold as a metaphor for their winning year. The original plan was to make prints from real pieces of wood but I ended up illustrating a detailed cross section of a tree. With this illustration I designed a 2 tier invitation, a catalog cover and envelopes. Gold foil and blind embossing gave the assets a bespoke high-end and tactile finish. The graphic elements were incorporated into the catalog, set backgrounds and online assets.

Date created: October 2019 2019-10-01T00:00:00+0100
Date published: 16 May 2021 2021-05-16T22:57:02+0100

AWARDS

World Illustration Awards (AOI) - Longlisted

MADEIT CREDITS

  • BAFTAClient
  • Becky WilliamsProducer
  • Ben CorrCreative
  • * Xavier SegersVisual artist & designer
Project featured: on 15th September 2020

EE BAFTAS 2020

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