About us

We’re WWF, the global environmental charity, and we’re bringing our world back to life. With nature in freefall, we’re urgently tackling the underlying causes that are driving the decline – especially the food system and climate change. And we’re finding solutions so future generations have a world with thriving habitats and wildlife. It’s a huge challenge, but there is hope. Through our global network we’re working with governments, companies, communities and others who have the will to act and the power to transform our world. We’re using our groundbreaking scientific research, our global influence, and the backing of our many supporters to make sure the natural world’s vital signs are recovering by 2030.

WWF UK's articles

WWF go up in smoke with stop motion animation and Billie Eilish #BehindTheIdea

Creating Sustainable Brands: a Feature with Friends of the Earth

Protecting life on our planet with Sir David Attenborough, WWF and Netflix - #BehindTheIdea

Here's all the best 2020 Christmas ads!

Ads of the Week