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Every year, National Grid presents its ‘Chairman’s Awards’; these are designed to reward the ‘above and beyond the usual’ efforts of National Grid staff. The categories include areas such as innovation, health & wellbeing and community contribution.

National Grid needed a programme brochure to accompany the event, and were keen to create a link to the venue – the deCordova Sculpture Park and Museum in Massachusetts, USA, and the specific theme of ‘Performance’, a key area of focus for the company.

Our solution took inspiration from the event venue, reflecting a suitably sculptural feel. We evolved and produced an unusual 6-page die-cut wrap-around cover, alongside pop-up die-cut pages and bespoke silhouettes representing each of the award categories. A variety of different finishes were used, including ‘HiLite’ (UV varnish) and embossing.

The feedback WPA Pinfold received from the client and event attendees was exceptional. The brochure has subsequently won a Mobius, HOW International award and Graphis merit award.