WPA Pinfold Leeds


Moorhouse’s new brand identity draws inspiration from Pendle Hill and the stories and legends that surround it. The core range encompasses the spirit and mystique of Pendle’s changing moods; they are intertwined with colourful images that interpret aspects of Pendle’s history, whilst retaining links with the previous branding. Pendle’s provenance echoes throughout the entire brand; the hill’s iconic outline looms across the new logo.
Moorhouse’s refreshed brand extends to its new craft range, enabling them to reach out to a fresh generation of beer drinkers. Mystical illustrations were created and applied across all aspects of the brand, contributing to its great stand-out on bar.
The rebrand also incorporated a full redesign of Moorhouse’s digital platform, allowing users to delve into aspects of the brewery, its history and beers.

Date created: April 2018 2018-04-01T00:00:00+0100
Date published: 8 May 2018 2018-05-08T11:50:03+0100


  • Moorhouse's BreweryClient
Annual 2019 ShortlistMystical Brewery Rebrand – Moorhouse'sBranding Project featured: on 9th May 2018

Mystical Brewery Rebrand – Moorhouse's