Moorhouse’s new brand identity draws inspiration from Pendle Hill and the stories and legends that surround it. The core range encompasses the spirit and mystique of Pendle’s changing moods; they are intertwined with colourful images that interpret aspects of Pendle’s history, whilst retaining links with the previous branding. Pendle’s provenance echoes throughout the entire brand; the hill’s iconic outline looms across the new logo.
Moorhouse’s refreshed brand extends to its new craft range, enabling them to reach out to a fresh generation of beer drinkers. Mystical illustrations were created and applied across all aspects of the brand, contributing to its great stand-out on bar.
The rebrand also incorporated a full redesign of Moorhouse’s digital platform, allowing users to delve into aspects of the brewery, its history and beers.