Harvey's New Craft Range by WPA Pinfold for Harvey's BreweryWho liked - Harvey's New Craft Range by WPA Pinfold for Harvey's Brewery

WPA Pinfold Leeds

ABOUT

Known as both the ‘champagne of beers’ and the oldest independent Brewery in Sussex, Harvey’s needed to reaffirm its credentials and reposition the brewery for a fresh generation. A radical move for the brewery, required an equally radical approach to the design. We wanted to visually represent the rich and dynamic flavours of the beers and found a local artist with exactly the right style. The master illustration is blended to represent the styles and colours of the individual beers, providing a successful collaboration that communicates authenticity, credibility and provenance. It was through this insight, we really wanted to capture the very essence of Harvey’s community - championing local art with intelligent design that represented both the people and the successful history of the traditional brewery