ABOUT

Known as both the ‘champagne of beers’ and the oldest independent Brewery in Sussex, Harvey’s needed to reaffirm its credentials and reposition the brewery for a fresh generation. A radical move for the brewery, required an equally radical approach to the design. We wanted to visually represent the rich and dynamic flavours of the beers and found a local artist with exactly the right style. The master illustration is blended to represent the styles and colours of the individual beers, providing a successful collaboration that communicates authenticity, credibility and provenance. It was through this insight, we really wanted to capture the very essence of Harvey’s community - championing local art with intelligent design that represented both the people and the successful history of the traditional brewery