ABOUT

Our CG film tells the story of the NOVABLAST™ 4. Showcasing the tech features and utilising abstract metaphors to illustrate the bounce added to every step.

Taking a lead from Rōnin’s creative direction, we explored various forms the abstract metaphor could take. Collaboration was vital to visualising this key component of the story, which was designed to be a block of foam pieces, reflecting the unique design of the midsole.