About me

I think like an artist, I work like a craftsman. To me that means my job is to provide clients with the best thinking and the best execution. In my San Francisco studio, a warm, flexible 3000 sq ft workspace, I have some amazing tools. From the workhorse digital cameras we use every day to hand-made 4x5 cameras and antique lenses for more specialized projects, I am always looking for the right tool for your job. I also own and shoot with a Epic from Red Digital Cinema. The biggest movies in the world are being captured on these cameras. Whether I'm photographing real people for a pharmaceutical campaign, yogis for an editorial spread, children for a film project or wild animals for a museum, to me the goal is always to communicate something universal about the character and personality of the subject. If you look at my work and think you'd like to meet some of the people I've met and photographed then I'm doing something right. I came to photography as a photojournalist and worked for newspapers across the country. At that time I had the opportunity to meet remarkable people. Photographing so many interesting people was as thrilling as traveling the world. Though my work is no longer that of a documentarian, I learned something about portraiture that still informs my style. I am an evangelist of life-long education. Life-long education isn't just about acquiring skills, it's about constantly reshaping perspective, learning other disciplines and taking risks. Neuroscientists will tell you that learning creates new neural pathways. That might be a physiological benefit of life-long learning, the creative value is as obvious as looking at something old with fresh eyes.


Cinematography, Directing, Editing, Photography

Sector Experience

beauty, commercials, documentary, Film (Feature), Film (Short / Documentary), portraiture


Communication Arts Competition, Graphis Photo Annual


Splice Agency, Rigel Pharmaceuticals, Shockwave Medical, Yoga Journal, Sierra Magazine, Environmental Protection Agency (EPA), G

Currently No Recommendations
Annual 2021 ShortlistOn A PedestalPhotography
Top 25 Photographer Project featured:MASK(ARA)
on 2nd August 2021
Project featured:On A Pedestal
on 8th September 2021
Project featured:Nikisha Fogo - Dance Magazine
on 28th March 2022
Project featured:Girl With A Pearl Ear Bud
on 1st April 2022

Michael Winokur has been a Contributor since 25th November 2015.

Invite x3
Freelance, Remote
San Francisco
Skill Level
Senior, Director
Creativepool member since 24 April 2021