ABOUT

The 2023 1Password Software Development Life Cycle (SDLC) product launch is a solution that streamlines the management of credentials and infrastructure secrets at all stages of the development life cycle, from coding into production.

The goal of the launch and marketing initiative was for 1Password to become the credential and secrets manager designed for developers, as well as drive customer growth for the organization. The launch also provided the opportunity to promote existing users move over to the latest version, in order to access new features.

Research into user growth across developer platforms like GitHub provided insight to the organization that all developers should use a credential manager such as 1Password in their workflows. Persona development and journey mapping was conducted into how a typical developer or DevOps team could utilise 1Password's development features at all life cycle stages, which in turn helped contribute to the storytelling aspect across web design, content outlines and motion graphics.

The marketing launch and feature release received a positive response from the development community with an uptake in user sign ups as well as internally from key project and engineering stakeholders. The project also provided me with key insights into design process improvements when collaborating cross functionally across a large scale organization - mainly streamlining the approval process of accurate design assets, ahead of producing finalised design and motion assets. These learnings helped streamline production time on future multi-functional projects.