ABOUT

The 2023 1Password Software Development Life Cycle (SDLC) product launch is a solution that streamlines the management of credentials and infrastructure secrets at all stages of the development life cycle, from coding into production.

The goal of the launch and marketing initiative was for 1Password to become the credential and secrets manager designed for developers, as well as drive customer growth for the organization. The launch also provided the opportunity to promote existing users to migrate over to the latest version, in order to access new features.