About me
Creative Director with 12 years leading copy and brand voice across top agencies and in-
house teams in LATAM. I build scalable language systems, tone of voice, messaging
frameworks, editorial guidelines and lead teams to execute consistently across TV,
digital, retail, and platforms.
I think in narratives and work at the intersection of strategy and craft: from a single line that
carries a campaign, to the verbal architecture that makes a brand unmistakable across
every touchpoint.
Skills
Brand Stategy, Copywriting, Creative Direction, Script Writing
Sector Experience
Accounting & Finance, Brand Management, Branding, Communications, Public Sector, Social Network / Community
Awards
Clients
AB inbev, Alpina, Avianca, BBVA, Budweiser, Citibank, Claro Communications, corona beer, Lenovo, PepsiCo