About me

Will is an award winning Executive Creative Director now in his 26th year in the design industry. He co-founded his own Agency, Fire Without Smoke, at the end of 2012 with two like-minded partners and has since grown it into a powerhouse of Games Marketing.

A Creative Director since 2000 and a designer/writer before that, he has also worked for some of London's most successful Digital Design Agencies and some of Europe's Top Specialist Entertainment Creative Agencies on some of the world's most recognised campaigns.

Will is not just a Creative who focusses on the big idea, the aesthetics and the creative quality - in starting up his own Agency he has become fully conversant in account management, production and new business relationships as well as financial management and business profitability.

He is a successful Senior Creative mentor who brings a wealth of diverse experience to any creatively focussed company; whether you need business growth or creative management.

Skills

Audio Visual, Brand / Logo Design, Creative Direction, Digital Marketing, Print Design, Strategy Planning

Sector Experience

Advertising, Animation, Brand Management, Business Management, CGI / 3D, Cinema, Computer Games, Design, Entertainment and Gaming, Fashion, Finance, FMCG, Food & Beverages, Government, Interactive, Internet, Marketing, UI / UX

Awards

BAFTA, Cannes Lions - Bronze, D&AD Award - Yellow Pencil/White pencil, FWA - Favourite Website Award, Promax Award, Telly Award, Webby Award

Trade Associations

bafta, d&ad

Recommendations
- 
Currently No Recommendations
Availability
Looking for work
Achievements
Project featured:Assassin's Creed Syndicate - The Frye Twins Trailer - Evie and Jacob
on 10th November 2015
Project featured:Watch_dogs Character trailer
on 11th November 2015
Project featured:Hitman | Sarajevo 6
on 18th April 2016
Project featured:Steep Announcement
on 2nd August 2016
Project featured:The Division Underground DLC
on 14th March 2018
Contract
Perm
Location
london, Greater london, United Kingdom
Skill Level
Director
Languages
Italian, English
Creativepool member since 8 September 2006