About me

As a filmmaker I am most excited about telling honest, compelling, human stories. I produce and direct portrait documentaries, comedy webisodes and brand commercials for all types of clients - such as CNN, Samsung, HelloFresh Dixons Carphone and more. Please find my CV attached and my portfolio here

With over a decade of experience in video production I started as an in-house runner at APA commercial production companies. Now I run my own boutique production offering, giving me strong all-round production knowledge. I am also represented as a Producer and Covid Supervisor by Production Switchboard.

While working at agencies I often worked closely with creatives to story develop and project manage. I now work as a Creative Producer, writing, developing and managing full production, only Directing on specific projects.

I have recently spent time consulting as a Creative Producer and Director with news publishing platforms, such as CNN's International brand studio, Create, BBC Storyworks and Euro News. Here, I have been producing travel, editorial and brand films for global market, digital and TVC's.


Advertising, Art Direction, Camera Operator, Campaign Planning, Content, Creative Direction, Directing, Editing, Producing, Production, Project Design, Script Writing, Strategy Planning, Writing

Sector Experience

Advertising, Communications, Social Network / Community


BBC Worldwide, Carphone Warehouse, CNN, GoreTex, Samsung

Currently No Recommendations
Annual 2021 BronzeSamsung x CNN Style - Katie EaryProduction
Top 25 Content Director Project featured:Hello Fresh - Youtube Pre-roll
on 30th September 2020
Project featured:Samsung x CNN Style - Katie Eary
on 13th October 2020

Will Riddell has been a Contributor since 25th November 2015.

Invite x3
Perm, Freelance, Temp-Perm, Part time, Remote
Skill Level
Middleweight, Senior
Creativepool member since 30 September 2020