. . .

About me

For the lack of a better description, I'm a creative capitalist. An expert brand and business strategist with the vision and aptitude to move businesses and brands in new directions and assess market dynamics, needs, and opportunities to optimally position brands into profitable, scalable, and sellable ventures.
I understand the intangible benefits of branding, positioning, and imaging, along with the pragmatic reality of operations, managing a P&L, and scaling a business. I have a knack for quickly assessing situations, assimilating large amounts of data, and distilling it into actionable insight and strategy that builds equity. It takes some vision and the ability to see the big picture. There's a craft to it, an art of sorts.

I've refined my craft over a career identifying and growing market opportunities, building businesses, and building brands. I'm armed with a full stack of cross-functional abilities, including market and brand development, competitive positioning, strategic planning, sales, traditional and digital marketing, financial modeling, and change management. Stack that beside an investment banking and M&A background and the ability to lead and manage change, and, well, that's why seeing the big picture comes naturally.

Today, I'm the Managing Partner at BRANDThink. For startups and early-stage businesses, for folks in private equity and venture capital, for incubators, turnarounds, and general businesses, we're a resource for assessing, visioning, and identifying market and revenue potential, building brand equity, and maximizing investment outcomes. We know that brand values, these often intangible attributes, are the main reason why the market capitalization of a well-branded company exceeds its book value in mergers, acquisitions, licensing, joint ventures, and other financing negotiations. We are an on-demand, highly efficient, and cost-effective team of senior brand strategists focused on accelerating market differentiation and performance and building the intangible brand equity that grows enterprise and shareholder value.

Details

AvailabilityLooking for work

ContractPerm, Freelance, Temp-Perm, Part time, Remote

LocationNew York, United States

Skill LevelSenior, Director

LanguagesEnglish

Tagged Job TitlesStrategy Director, Chief Creative Officer, Managing Director

Ranking

#6 Ranked Strategy Director

Achievements

Top 25Strategy DirectorContributor:

Lysle has been a Contributor since 12th April 2023.

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Recommendations

Currently No Recommendations

Skills

Advertising, Art Direction, B2B, B2C, Brand Management, Brand Stategy, Branding, Business Analysis, Copywriting, Creative Direction, Graphic Design, Management, Marketing Strategy, Strategy Planning

Sector Experience

Category Agnostic, Technology

Awards

many

CV / Resume

Lysle's CV/Resume

Activity

Connections9 Followers5,231 Following10

Likes1

Creativepool member since 15 July 2022

Lysle's articles

Leaders

Investor Readiness: How Strategy And Story Come Together

Leaders

What Founders Lose By Not Building Brand

Leaders

Investors Fund What You’ll Become, Not What You Are

How Consumers Choose: Branding And Human Behavior

Inspiration

How $52M In Brand Equity Beat $559M in Hard Assets

Inspiration

You vs. AI: Game On

How Successful Founders Build Brand Capital

Industry

Brand Diligence in M&A: Maximize Fit & ROI

Inspiration

The Undeniable Power And Benefits Of Brand Alignment

Leaders

The Elephant In The Conference Room

Inspiration

When Branding, Politics & Capitalism Collide

Inspiration

Why Single-Minded Brand Focus Yields Wealth

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