About me

Hi, I'm Anaëlle Amarasinghe.

A London-based bilingual copywriter with a special focus on branding and tone of voice.

After an MA in English and French literature, I decided to switch to advertising. Not that I didn't like creative writing, but I wanted my work to engage more people, on a daily basis.

So I went on and got an MA in Copywriting from Sup de Pub, Paris and an MA in Creative Advertising from Falmouth University ‒ because why not spread my wings across two countries, cultures and languages

I've since worked in both France and the UK, in both English and French. During my 8 years' experience, I've gained invaluable knowledge in advertising, branding, and transcreation, learned to write for all platforms, from traditional media to digital, and worked on all kinds of brands, from B2B to FMCG and beauty. And I'm only getting started.

My proudest achievement so far

And when I'm not putting pen to paper (or fingers to keyboard)

Skills

Content, Copywriting, SEO, Transcreation

Sector Experience

Advertising, Branding

Clients

BMB, Breakthrough Media, British Council, Greenlight Content, Kindred Group, Leo Burnett London, Mirum, Momentum Worldwide, not on the high street .com, Onfido Background Checks, PhotoBox, Recipe, The Clearing, Waste Creative