About me
Strategic marketing leader with 20+ years building distinctive brands that drive sustainable growth across FMCG, iGaming, and consumer technology. Combines brand-building excellence with performance marketing to create distinctive positioning and authentic experiences. Delivers transformational results through consumer insights, data-driven strategies, and cross-functional leadership across multiple geographies.
Key Achievements
- 87% revenue growth at Super Group () through pioneering marketing strategy
- € brand portfolio management with €85M annual budget oversight
- Implemented global marketing CoE (Centre of Excellence) resulting in 80% reduction of local market costs and duplication
- 3-year CAGR of 12% for Miller brands post-acquisition integration from SABMiller to Molson Coors
Skills
Advertising, Affiliates & Partnerships, Ambassadors, Brand Management, Brand Proposition, Brand Stategy, Change Management, consumer research, CRM, Digital Marketing, Digital Strategy, Experiential Marketing, Influencer Marketing, innovation, Internal Communications, Marketing, Marketing Strategy, measurement, P&L Management, Product Development, Social Media, Sponsorship
Sector Experience
Beverages, Energy, Entertainment, Finance, FMCG, Gambling, Gaming, law, Luxury, Media, Oil & Gas, Sports, Telecoms
Clients
Adidas, Ballantines, Heineken, Miller Genuine Draft, Miller Lite, Shell, Sony