About us

WE ARE Pi is an independent global brand consultancy and studio, headquartered in Amsterdam and serving clients across Europe, North America, and the Middle East.

Founded on International Pi Day (14th March 2011), we partner with ambitious brands that have a challenger spirit - whether they're insurgent challengers taking on category leaders, or established icons that refuse to act like incumbents.

We combine rigorous brand strategy with world-class creative production. Our integrated model means we move seamlessly from brand repositioning and platform development to global campaign execution - no handoffs, no dilution.

Global clients include Nike, Heineken, Virgin Active (UK & South Africa), Uber, Diageo, Ziina (Middle East), Lynk & Co (Europe), and Desperados.

Our work has been recognised at Cannes Lions, D&AD, and The Webby Awards. We've been named Ad Age Small Agency of the Year (2019, 2020) and Creative Pool Small Agency of the Year (2018, 2019, 2020).

WE ARE Pi's work

Make It Real

Intersport - Heart of sport

Desigual - Love Different

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Desigual - Love Different

Heineken - The Test

Ace & Tate - Me, Myself & I

Desperados - Sound Stage

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Desperados - Sound Stage

Desperados - SkyFest

Nikon - Four Weddings

WeTransfer - Work In Progress 88 Rising

Boiler Room - Migrant Sound

Desperados - Deep House

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Desperados - Deep House

WeTransfer - Work In Progress Lykke Li

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