About us

WE ARE Pi is an independent global brand consultancy and studio, headquartered in Amsterdam and serving clients across Europe, North America, and the Middle East.

Founded on International Pi Day (14th March 2011), we partner with ambitious brands that have a challenger spirit - whether they're insurgent challengers taking on category leaders, or established icons that refuse to act like incumbents.

We combine rigorous brand strategy with world-class creative production. Our integrated model means we move seamlessly from brand repositioning and platform development to global campaign execution - no handoffs, no dilution.

Global clients include Nike, Heineken, Virgin Active (UK & South Africa), Uber, Diageo, Ziina (Middle East), Lynk & Co (Europe), and Desperados.

Our work has been recognised at Cannes Lions, D&AD, and The Webby Awards. We've been named Ad Age Small Agency of the Year (2019, 2020) and Creative Pool Small Agency of the Year (2018, 2019, 2020).

WE ARE Pi's articles

AI: Sidekick or Stealth Rival?

How is adland preparing for Eurovision?

The future of copywriting? Play jazz with AI and write like Van Gogh

How to choose an advertising agency

We Are Pi Expands Creative Team With Talent From W+K, R/GA and 72

Looking back on Annual 2020

How the Desperados Design Collective supported the global creative industry - #BehindTheIdea

Every tear tells a different story - #BehindTheIdea

Creativepool Annual 2020 winners announced

How Desperados became the most inclusive brand overnight

Desperados doubles the size of a room to extend the party

Desperados set to intoxicate the dance world with Paintworks