WE ARE Pi
Amsterdam
ABOUT
New global campaign that brings to life the brand’s iconic party spirit in a disruptive way to launch new identity and packaging refresh. The campaign and branding are influenced by Desperados’ daring heritage that continues to push the boundaries of wild experimentation.
MADEIT CREDITS
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Desperados (Heineken)Client
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Barrie WilliamsBusiness Affairs Director -
Bill TanakaPhotographer -
Gabriele GumuAccount Executive -
Jack SamelsCreative -
Kyle ForemanCreative -
Rick ChantExecutive Creative Director -
Seth JosephsLead Design -
Stephanie WhiteheadExecutive Producer -
Tom BiddulphCreative -
PearlfisherPackaging Design -
Heineken -
WE ARE Pi -
Diogo PinheiroGlobal Communications Manager -
Patrick GarveyManaging Partner -
Kim ButteryProduction Director -
Kaz SaleminkCreative -
Alanna SouthgateAccount Director -
Jules MackenGlobal Brand Director, Amstel -
Alex Bennett-GrantChief Executive Officer -
Barney HobsonExecutive Creative Director -
Ekaterina GolovkinaProducer -
Fleur EllisDesigner
Annual 2020 SilverParty postersGraphic
Annual 2020 ShortlistParty postersOOH
Project featured: on 7th June 2019
