Impero London


To cut through the Christmas clutter, Primark worked with creative agency Impero to deliver an innovative and immersive “live” Facebook production. Built up of 5 episodes, broadcast over 12 hours, with the chance to win £100’s in gift vouchers and product. This has set the strategic direction for Primark to own 'live' content in an always-on capacity.

Date created: December 2016 2016-12-01T00:00:00+0000
Date published: 21 June 2017 2017-06-21T12:18:29+0100


Annual 2018 ShortlistPrimark Go Get and Gift Live: A Christmas SpecialSocial Contributor:

Impero has been a Contributor since 25th November 2015.

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Primark Go Get and Gift Live: A Christmas Special

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