Impero
London
ABOUT
To cut through the Christmas clutter, Primark worked with creative agency Impero to deliver an innovative and immersive “live” Facebook production. Built up of 5 episodes, broadcast over 12 hours, with the chance to win £100’s in gift vouchers and product. This has set the strategic direction for Primark to own 'live' content in an always-on capacity.
MADEIT CREDITS
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PrimarkClient
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Impero -
Alex KostermanSocial Creative -
Ams RichardsSenior Producer -
Ben HydeBusiness Director -
Andres ClercMiddleweight Designer -
Daniel Deeks-OsburnStrategy Director -
Paul LewisFilm -
Felix HemsleySenior Account Director -
Melissa McWhirterCreative Editor -
Michael ScantleburyCreative Director
Annual 2018 ShortlistPrimark Go Get and Gift Live: A Christmas SpecialSocial
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Impero has been a Contributor since 25th November 2015.
