Impero London

ABOUT

The launch of a brand new strawberry gin by Beefeater London!

With the gin market booming and new products launching on a weekly basis, half the battle is standing out. The Beefeater Pink campaign is designed to be bold and to disrupt – and inject a bit of youthful fun back into gin.

We launched Beefeater Pink this Spring and it was immediately picked up by 12 markets, this was one of the highest uptakes for a new product launch in Pernod Ricard history. The work can be seen across the globe in out-of-home, on-trade and digital.

MADEIT CREDITS

Add yourself to this project

Who liked - Beefeater Pink

Back to Beefeater Pink project