Gemma's work
About Gemma
I'm a Design Director and AI Artist working at the intersection of design, technology, and storytelling. With 20 years experience leading brand, digital, and campaign work for global agencies and brands, I now help teams harness the power of generative AI to elevate creative delivery.
I've delivered a wide range of AI-driven video and production projects for brands from household products and beverages, to healthcare and pharmaceuticals. Developing a deep understanding of how to integrate new AI tools into real-world production pipelines. My approach blends original thinking, traditional design craft and emerging technology — enabling brands and agencies to work faster, smarter, and more creatively.
I've delivered a wide range of AI-driven video and production projects for brands from household products and beverages, to healthcare and pharmaceuticals. Developing a deep understanding of how to integrate new AI tools into real-world production pipelines. My approach blends original thinking, traditional design craft and emerging technology — enabling brands and agencies to work faster, smarter, and more creatively.