About us

54 is a sports and entertainment agency operating across five regions and nine offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Abu Dhabi, United Arab Emirates), APAC (Singapore, Vietnam & Adelaide, Australia) and USA (West Palm Beach, Florida). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions:

1. Strategic Advisory (Consultancy and Data & Insights),

2. Asset Optimisation (Operations and Commercial),

3. Activation & Engagement (Events and Marketing).

At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom.

Skills

Event Management

Sector Experience

Activation & Engagement, Asset Optimisation, Strategic Advisory