About me
Previously, I served as a copywriter in leading global agencies such as Ogivy & Mather Thailand, Y&R Thailand, and Leo Burnett but decided to join an independent agency which focuses on 'WOMEN' market in order to advance women creative leaders who are considered a minority in Thailand. This 'Role Model Effect' brings SOUR Bangkok to become well-liked by Thai consumers and inspire the younger generation of women wanting to enter the advertising industry.
In a country where the advertising agency industry is led by male creatives, i was determined to empower myself to succeed with a fresh women perspective and compassion for others to create a new way of communication which connects all kinds of humans.
I'm passionate about advancing the future role of creatives to not only advertising but elevate it to content creating for new platforms like streaming series, story driven interactive entertainment, and other human experience.
Skills
Advertising, Branding, Copywriting
Awards
Ad Stars Bronze, Ad Stars Crystal, ADFEST Award - Gold, Cannes Lions - Shortlist, D&AD Award - Nomination, LIA Award - Gold, One Show - Merit, Spikes Asia - Gold
Clients
Maepranom Thailand, Netflix, Sangsom Thailand, Tourism Authority of Thailand
Warangrat Rattanabumrung has been a Contributor since 25th November 2015.