About me

I specialise in generating ideas that connect with audiences and address business challenges. Whether it's developing a brand, a digital product, or creating an unforgettable experience, I excel in ideation, innovation, and bringing concepts to life with strategic thinking and design expertise.

From my degree in Product Design ( Kingston University London) to over 18 years experience of working in the creative industries in London and Sydney, I have built up a wealth of knowledge and experience working across a range of areas including marketing, advertising and design. Projects have included global campaigns, urban installations, UI and UX design, immersive VR experiences, motion graphic video and content strategies that connect the whole media ecosystem.

I enjoy working autonomously or in a team. If required I can lead teams, build relationships with clients and sell in ideas and concepts, but as an ambivert also appreciate quiet studio time for creative exploration and detail-orientated work. I have managed a studio of 10 plus creatives including designers, strategists, motion graphic artists, copywriters and industrial designers and can adapt to different personalities and skill sets to make sure a project succeeds.

I keep up with the evolving landscape of available tools, technologies and resources to inform and assist how ideas are communicated in an ever-evolving industry and can boast an advanced ability across the entire Adobe creative suite, numerous web building platforms such as Figma and notion as well as a solid knowledge of 3D design software such as Unreal Engine, SolidWorks, Blender and SketchUp.

Summary of skills and services -

Creative & Art Direction I Copy Writing I Graphic Design I Web Design (UI&UX) I Motion Graphic Design I Social Content Strategy I Video Production I Experiential Design I AR / VR Technologies I Product Design.

Think I could help your business or project

Skills

Branding, Creative Direction, creative strategy, Experience Design, Graphic Design, Print Design, Product Design, Product Development, Video Editing, Video Production, Web Design

Sector Experience

Advertising, Audio / Visual, Branding, Creative Services, Design, Exhibitions, FMCG, Lifestyle, Luxury, Marketing, Media, Online / Web, Outdoor, Photography, Real Estate / Property, Sales / Business Development, Social Enterprise, Startups, Transport, Travel & Leisure, UI / UX

Awards

London 24 Hour Short Film Festival Winner, OMA Best Campaign Special Build Awards - Hendricks Gin - Koala - Uber - Doritos

Clients

A2 Milk, Archie Rose, FIFA, FujiFilm, Moore Watches Co, NSW Government, oOh! Media