About me

Cheil Worldwide's Senior VP and CCO, Wain Choi is on a mission to steer Korean agencies away from celebrity-driven advertising towards "pure ideas".

Choi actually began his career in Canada, but for the past 10 years, he's been busy translating some of the lessons he gleaned there into a strategy for the Korean market.

At Cheil, Choi is playing an important role in the success of the agency's more innovative ideas for Samsung - campaigns like 'Look at me' and 'Power sleep'. He spoke to Branding in Asia about his creative philosophy - as well as his upcoming gig at ADFEST 2017.