About me

I'm a strategic and AI-driven Product Designer
Based in Manchester, I am a dynamic UX Leader with over ten years of experience in steering UX strategy and igniting innovation. My expertise lies in transforming user needs into designs that drive business success. I adeptly navigate complex systems, employing a strategic, data-informed, and user-focused approach to create impactful experiences. My approach is not just about meeting business goals; it's about redefining them. Alongside my proficiency in deploying avant-garde design strategies, I infuse energy into our team dynamic, adeptly juggling intricate tech challenges and lightening the mood with timely humor, creating an engaging and vibrant work environment.

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