To ensure that your Influencer Marketing campaign achieves the best results there are 5 DO’s and 5 DON’Ts that we advise brands to follow. Of course, these are only the beginning and the best way to ensure you make the most of your marketing spend in the Influencer channel is by working with a content creator and influencer platform.
These platforms pre-vets Influencers, ensures clear briefing, monitors posts and optimises results – to name a few things. We expect 2018 to be the Year of the Influencer with the majority of marketers incorporating Influencer marketing into their on-going marketing strategies and realising the potential of the content to be re-purposed across different advertising channels. More accountability, transparency from Influencers and agencies will ensure only the highest quality will thrive.
Vamp’s Influencer Marketing Predictions for 2018:
- Social Platforms will conform to the channel and allow ease of use for influencers. We have already seen Instagram introducing transparency features for influencers to disclose paid partnerships and Facebook creating apps for influencers to easily produce live content. Watch this space.
- More integrated campaigns. Brands will start to further leverage the power of influencer marketing by utilising content in multiple channels long after the influencers have posted. We’ll see more influencer content being used in paid social, digital ads, eDM’s, website etc.
- Always on influencer strategy. Brands are already investing in influencer marketing but we will see them make it part of their year-long plan. Brands will assign budgets to allow for continuous initiatives that put their brand front of mind across social platforms.