Displaying 1 - 36 of 2333 results

*

Leaders

Empathy is everything in content design and creation

I recently directed a piece of video content which we hope will form the bedrock of a campaign driving awareness of a specific disease. The disease and its symptoms are taboo. The content and its story are empathetic. Sufferers of this disease...

Posted by: Matthew
*

Leaders

VR & AI - The Next Generation Of Immersive Content

Opinion by Sol Rogers, CEO & Founder, REWIND AI is everywhere in the media at the moment, but it’s all quite confusing. What does artificial intelligence actually mean? What’s the difference between a chatbot, AI interfaces, Siri and the...

Posted by: Magnopus
*

Leaders

"Content is crap". Does ITV's Simon Daglish have a point?

Last week saw Sir John Heggarty proclaiming most modern advertising to be sh*t. Perhaps there's something in the bracing Spring air, because this week ITV's commercial boss Simon Daglish has warned brands that '90% of content is crap'. Some livewires...

Posted by: Magnus Shaw
*

Features

WHEN IDEAS KILL

The average brand spends millions of dollars on marketing every year. For the big global brands, it's billions. "Half my advertising spend is wasted; the trouble is, I don't know which half" - US retail magnate John Wanamaker (1838-1922). These...

Posted by: Matt Batten
*

Features

Think Big, Go Small: Why influencer marketing isn't about reach

Despite what many marketers and PR agencies still believe, influencer marketing is not a popularity contest. Whilst it’s clear that the use of influencer campaigns continues to rise, with 87% of marketers using them in their strategies, there is...

Posted by: VAMP
*

Leaders

Cannes Lions 2017: Importance of strategy with Amy Emmerich

We sat down during Cannes Lions 2017 to talk about the opportunities, strategy and conversations surrounding the representation of girls with Amy Emmerich, Chief Content Officer at Refinery29 during a break from the sun at Havas Cafe. Starting our...

Posted by: Creativepool
*

Leaders

Cannes Lions 2017: Cool hunting with Carla Buzasi

We chatted with Carla Buzasi, Global Chief Content Officer at WGSN after her talk on ‘Cool hunting, how to be your own trend forecaster’ at Havas Cafe. With invaluable insight from Carla, we discovered that contrary to popular belief, being...

Posted by: Creativepool
*

Workshop

Is social media ruining your career prospects?

'If you don't have anything nice to say, don't say anything at all' - or so the saying goes. Of course, in the age of social media, the chances of anyone saying nothing at all is very slim indeed. One only has to scan the average street for...

Posted by: Magnus Shaw
*

Leaders

What to watch? Why too many platforms are spoling the TV broth.

On 11 December 2008, Project Canvas was announced. A joint venture between the BBC, BT and ITV, it replaced the failed Project Kangaroo, a proposed video-on-demand service which was refused a licence on competition grounds and ended up as the SeeSaw...

Posted by: Magnus Shaw
*

Features

Spotlight - The Hidden Dingbat Collective

"Two heads are better than one." Describe your work in one sentence. Phil Howell: We try to be current, playful and bold. Lauren Baker: I'd say it was quite playful and lighthearted. It's also rather brave in a sense. What's the most important...

Posted by: Creativepool
*

Workshop

Opinions - Talk yourself up, if you dare

by Ashley Morrison I'm very happy to take advice from people. The main caveat is that it has to be from someone who knows what they're talking about. The second caveat is that they have to practise what they preach. Below is a genuine profile from...

Posted by: Creativepool
*

Workshop

CV Tips For Graphic Designers

1. Keep to an A4 size This is pretty obvious. Who is going to print out an A3 CV for their records anyway? Provide your potential employers the convenience as they are really busy people. It's politeness. They will need to print out your CV for...

Posted by: Creativepool
*

Leaders

Why spending money does not buy you friends

This week, Michael Bloomberg called time on his attempt to win the Democratic nomination to run against President Trump. The New York billionaire laid out roughly $550 million in just over three months of campaigning. Bloomberg spent a mind-boggling...

Posted by: JSR Content
*

Leaders

Creativepool are proud Sponsors of the UK's only In-House Design Awards

The UK In-House Design Awards celebrates the very best in In-House design, showcasing entries from across the UK. With seven distinct categories covering brand development, collaboration, influence, creativity and originality there is something for...

Posted by: Hands Down™
*

Workshop

Why great content starts with sales and marketing alignment

In many B2B organisations, the revenue stream is owned by the sales department. This leaves the sales team on the front lines using content the marketing team has created to close deals and engage prospects. However, more often than not, the content...

Posted by: Creativepool Editorial
*

Industry

Can narrative monitoring turn the tide on harmful brand content?

The pandemic has highlighted the importance of credible and reliable information. However, the reliance on user-generated content online as a source of truth for news has increased the risk of exposure to bias, misinformation and potentially harmful...

Posted by: Creativepool Editorial
*

Leaders

38,262 reasons why the future of content is long form

Have you scrolled through the Discover page on TikTok lately? Interesting and inspiring trends for sure - but as we know, TikTok only ever works well with very short content. Instagram and other social platforms have all followed the same route,...

Posted by: Creativepool Editorial
*

Leaders

Freelancing through a Pandemic - With Content Strategist Nick Carson

Surely Nick Carson has seen quite a lot in his many years as a Content Strategist and Copywriter. But all of his freelance and creative experience couldn't possibly prepare him for what 2020 had in store - a global pandemic that put a halt to a...

Posted by: Creativepool Editorial
*

Leaders

Why the future of content production is in cloud storage

The streaming services market is flourishing, with many established entertainment brands now rushing to create their own platforms, such as HBO Max and NBC’s Peacock. Having failed to capitalise on a sector that’s been dominated by...

Posted by: Creativepool Editorial
*

Inspiration

VR and 360 content can help in times of audience isolation

It can be tough out there! Current issues surrounding the worldwide COVID-19 crisis can bring certain industries some unwanted challenges. For meetings & events this is obviously a challenge, while those who need to promote more physical aspects of...

Posted by: Theatro360
*

Workshop

5 ways to create better marketing content

Agencies, in-house teams, freelancers - no matter who you are, our working lives are dominated by digital content. So what’s the challenge heading into 2020, and more importantly, what can you do to increase both the wellbeing and productivity...

Posted by: Canto
*

Features

JSR's Simon Amster on the evolution of content

As creative partner at photographic and illustration management agency JSR, Simon Amster sees a lot of content. With a background in broadcast at the likes of Disney and NBC Universal, he’s observed how the meaning of the word has changed over...

Posted by: Ryan Watson
*

Leaders

How neurocreativity is changing the way content is made

Images in advertising have a bigger impact on our emotions than we may realise. But when brands set a brief for a photographer to make something look ‘premium’ or ‘powerful’, how is that achieved? Chris Christodolou, CEO at...

Posted by: Creativepool Editorial

Back to Magazine

ad: