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Trends

Influencers democratising impact on fashion

Online reviews, blogs and social networks have given everyone with access to the internet a chance to be heard. An easy outlet to connect with people, share experiences and spread ideas. The subsequent rise of bloggers and influencers quickly gained...

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Creative Opinions: GDPR

This week, on May 25, data protection rules across Europe will undergo the biggest change in the last two decades. It's a change two years in the making. In April 2016, after years of negotiations and legal tussling, officials agreed upon the...

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Creative Opinions: Sir Martin Sorrell and the end of an era

This week, Sir Martin Sorrell, CEO and Founder of the world's largest advertising agency network, WPP, resigned from his post amidst circling 'personal misconduct' allegations that remain (at the time of writing) unresolved, much to the...

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Social Media

Brands must act fast to convert shoppable Instagram into sales

In a bid to create a more ‘seamless experience’ for retailers, Instagram is to finally launch shoppable posts, the app’s most requested feature. The initiative, which was previously only trialed in the US with brands including Warby Parker and...

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Trends

2018 Influencer Marketing Do's and Don'ts

To ensure that your Influencer Marketing campaign achieves the best results there are 5 DO’s and 5 DON’Ts that we advise brands to follow. Of course, these are only the beginning and the best way to ensure you make the most of your marketing...

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Features

Think Big, Go Small: Why influencer marketing isn't about reach

Despite what many marketers and PR agencies still believe, influencer marketing is not a popularity contest. Whilst it’s clear that the use of influencer campaigns continues to rise, with 87% of marketers using them in their strategies, there is...