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Social Media

Vamp hires Influencer as Global Lead Video Editor

Vamp hires Influencer as Global Lead Video Editor Jona Grey second Influencer to be hired at the global platform Global Content and Influencer Marketing platform, Vamp, has today announced the appointment of Jona Grey as its new Global Lead Video...

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Trends

Influencer marketing and programmatic: A marriage of convenience

In the media world, not a week goes by without an article or discussion on the waning appeal of traditional media and the consequent flow of ad money to digital. But let’s set that aside for a minute because the bigger battle right now is between...

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Trends

Influencers democratising impact on fashion

Online reviews, blogs and social networks have given everyone with access to the internet a chance to be heard. An easy outlet to connect with people, share experiences and spread ideas. The subsequent rise of bloggers and influencers quickly gained...

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Creative Opinions: GDPR

This week, on May 25, data protection rules across Europe will undergo the biggest change in the last two decades. It's a change two years in the making. In April 2016, after years of negotiations and legal tussling, officials agreed upon the...

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Creative Opinions: Sir Martin Sorrell and the end of an era

This week, Sir Martin Sorrell, CEO and Founder of the world's largest advertising agency network, WPP, resigned from his post amidst circling 'personal misconduct' allegations that remain (at the time of writing) unresolved, much to the...

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Social Media

Brands must act fast to convert shoppable Instagram into sales

In a bid to create a more ‘seamless experience’ for retailers, Instagram is to finally launch shoppable posts, the app’s most requested feature. The initiative, which was previously only trialed in the US with brands including Warby Parker and...