About me

Vinny is a business strategist working in the creative industry.

His remit is simple: to build strong experience brands by blending brand and business strategy with audience behaviour, design, and technology.
Originally from London, Vinny started his career in brand design and innovation for critically acclaimed agencies like Pearlfisher.
He's worked across a broad range of categories, for iconic and challenger brands, across tech, telco, food & beverage, personal care, retail, luxury, finance, and not-for-profit.

Currently, Vinny is VP, Director of Client Services at Jack Morton Worldwide, a global brand experience agency, managing a variety of projects from corporate culture change initiatives, operational excellence and service/experience design through to brand/product marketing and sponsorship activation.
A passionate advocate for brave creativity, you'll find Vinny will always push to demonstrate fearless thinking wherever possible.