About me

Helping organisations clarify positioning, shape narrative and align teams around a clear direction during periods of growth, transformation and repositioning.

Over 20 years across brand, design and communications, progressing from creative leadership into strategic roles advising senior stakeholders on positioning, narrative and organisational alignment.

Former Global Head of Brand at ION Group, a £ ARR global fintech organisation.

Brand is often treated as communication output. In complex organisations, it works best as a strategic organising principle, helping create clarity around positioning, decision making and organisational coherence.

My work typically focuses on:
- Clarifying enterprise and product brand positioning
- Shaping narrative for leadership, investors and markets
- Aligning teams around a common direction
- Establishing brand governance and operating models that support execution

I have also contributed strategic research and discovery work with the University of British Columbia and Lighthouse Brand Builders, within the brand strategy community led by Peter Wilken.

Open to senior brand leadership opportunities where positioning, narrative and organisational alignment need sharper focus.

Skills

Brand Stategy, Branding, Communications, Graphic Design

Sector Experience

Communications, Construction, Design, SAAS