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With research revealing the nation has an irrational fear of ticket inspectors, Virgin Trains Ticketing appointed Alison Hammond as its ‘Chief Points Inspector’ to surprise and delight commuters at Paddington who downloaded the Virgin Trains Ticketing app with Virgin Points.

We captured a hero video and 6 social-media first edits, including creating a conga line around Paddington Station, and filming a TikTok-first challenge.

The campaign performed well on socials, shown by impressive reach, engagement rate, follower growth, and subsequently, app downloads.