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Given Virgin’s long history in New York we decided to pull together the “Yes!” activation. We wanted to highlight the “YES” telephone that is in every hotel chamber as well as Virgin’s playful and innovative spirit of saying yes to every opportunity, and Virgin Red as the red thread of rewards bringing the Virgin companies together.​

We encouraged New Yorkers to race to find the phone across New York. We stationed the doorman, Luis, with the phone, in iconic locations around Manhattan across two days. The first person to find them and shout “yes!” into the phone won a prize – including Virgin Points, Virgin Pulse wellness bundles, Virgin Hotels stays, Experiences with VEG and Virgin Atlantic return flights to London. I activated the campaign live over two days with just an iPhone as my equipment, editing on the move between locations across New York City.