About me

From my early career development with leading advertising firms through my award winning efforts for studios such as The Walt Disney Company, Twentieth Century Fox, Paramount Pictures and HBO, I have always focused on providing successful direction and support of Marketing, Creative, Sales, Licensing, Synergy, Partnership, CRM, Social Media, Publicity, Educational and Promotional channels resulting in a collaborative process.

Ongoing responsibilities include:

-Creative strategy, design and execution.

-Hiring and evaluating external agencies and internal creative staff.

-Establishing and managing communication guidelines.

-Providing creative briefs, copy development and graphic packages.

-Overseeing development schedules.

-Quarterly planning and assessment of budgets.

-Negotiating creative contracts.

-Overseeing creative and print procurement.

-Attending press checks, edit sessions and shoots.

Print, broadcast, digital/web/second screen, mobile, retail, display and so much more.