. . .

About me

Vico. Senior Product Designer. 15+ years. Zero tolerance for mediocre design.

I don't do "pretty." I build AI-first products that print money.

iGaming - Fintech - Crypto - SaaS — I know these battlefields. I know what converts, what retains, and what makes users stick around when every competitor is one click away

WHAT I ACTUALLY DO

AI-FIRST PRODUCT ARCHITECTURE
Your competitors are slapping ChatGPT into a sidebar and calling it innovation. I'm designing products where AI is the backbone — invisible, intuitive, and actually useful. Not a gimmick. A weapon.

LANDING PAGES THAT DON'T FUCK AROUND
High-intent traffic. Split-second decisions. I build pages that grab attention, kill friction, and drive action. No fluff. No "let's explore." Just conversions.

DESIGN SYSTEMS THAT DON'T COLLAPSE
Most design systems are beautiful graveyards. Mine are built to survive real teams, real deadlines, and real scale. Token-based. Dev-ready. Actually documented.

COMPLEX PLATFORMS, EFFORTLESS UX
Dashboards. Workflows. Data-heavy interfaces. I make the complicated feel inevitable — like it could never have been designed any other way.

REGULATED INDUSTRIES, ZERO COMPROMISE
KYC flows. Compliance. Security. I balance the red tape with experiences users don't hate. Fintech, Crypto, iGaming — I've been in the trenches.

MY PROCESS — NO BULLSHIT
1️⃣ DEEP DIVE — I learn your users, your market, your tech stack. I ask uncomfortable questions. I find the real problems, not the surface-level ones.
2️⃣ ARCHITECT — Wireframes, flows, prototypes. I stress-test early. I kill bad ideas fast.
3️⃣ EXECUTE — Pixel-perfect, dev-ready, performance-obsessed. No "we'll fix it in development."
4️⃣ SHIP & ITERATE — I don't disappear after handoff. I stay close, measure, and optimize.

WHY ME
Because I've shipped in industries where good design is the difference between a unicorn and a corpse. I move fast. I think like a founder. I care about metrics, not awards.

I don't need my ego stroked. I need the product to win.

NOT FOR EVERYONE
If you want safe, generic, committee-approved design — I'm not your guy.
If you want a product that dominates its category, converts like crazy, and scales without breaking — let's talk.

Ready to build something that wins

See full profile details

Details

AvailabilityLooking for work

ContractPerm, Freelance, Temp-Perm, Part time, Remote

LocationLisbon, Portugal

Skill LevelMiddleweight, Senior

LanguagesEnglish

Tagged Job TitlesInterface (UI) Designer, Web Designer, User Experience (UX) Designer

Ranking

#8 Ranked Interface (UI) Designer

Achievements

Top 25Interface (UI) Designer

See all achievements

Recommendations

Currently No Recommendations

Skills

AI, Interface Design, Photoshop, Social Media, ui/ux design, UX/UI, Web Design

Sector Experience

Advertising, Design, E-Commerce, Fashion, Finance, jewelry, Luxury, Online / Web, Real Estate / Property, Retail, Television

CV / Resume

Vico's CV/Resume

Activity

Connections280 Followers290 Following4,036

Views5,091

Creativepool member since 3 January 2025

Vico Marcellus Follows

Clerkenwell Design Week

United Kingdom

Follow

View profile
John Reardon

Senior Editor & Motion Graphics Artist, The Hardy Boys

South Africa

Connect

View profile
Vicky Fotopoulou

3D Art Direction, Society Awards

United States

Connect

View profile
Lyssa Rutherford

Design / Branding / PR Communications, LyssandraRutherford.com

United Kingdom

Connect

View profile
Sædís Steinsdóttir

Producer, Truenorth

Iceland

Connect

View profile
Bojan Stefanovic

Owner, Logoholik.com

Serbia (Republic of)

Connect

View profile
LPK

United States

Follow

View profile
Royal Mail

United Kingdom

Follow

View profile
Aisling Foley

Product Designer (UI/UX), pebble {code}

United Kingdom

Connect

View profile
Phoebe Jean

Graphic Designer

United States

Connect

View profile
Majo Corte

Art Director, Graphic & Motion Design

Argentina

Connect

View profile
John Spires

3D visualiser, Self employed

United Kingdom

Connect

View profile
Banbury Walker Studio

United Kingdom

Follow

View profile
Chris

CRM Designer / Developer, Deliveroo

United Kingdom

Connect

View profile
Sarah

Creative Artworker, Atticus Creative

United Kingdom

Connect

View profile
Shina

Art Director

United Kingdom

Connect

View profile
Gianluca Floris

Art Director, Designer, Illustrator, Artist

United Kingdom

Connect

View profile
Mimmo Manes

Design Art Director, Freelance

United Kingdom

Connect

View profile
Shamsu Alkali

Head of IT Web Dev/digital design, eknowvate Company Ltd

United Kingdom

Connect

View profile
Nazar Barabakh

Visualiser - Architecture, BARABAKH architects

Ukraine

Connect

View profile

« First ‹ Prev

Next ›Last »

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.