. . .

About me

Vico. Senior Product Designer. 15+ years. Zero tolerance for mediocre design.

I don't do "pretty." I build AI-first products that print money.

iGaming - Fintech - Crypto - SaaS — I know these battlefields. I know what converts, what retains, and what makes users stick around when every competitor is one click away

WHAT I ACTUALLY DO

AI-FIRST PRODUCT ARCHITECTURE
Your competitors are slapping ChatGPT into a sidebar and calling it innovation. I'm designing products where AI is the backbone — invisible, intuitive, and actually useful. Not a gimmick. A weapon.

LANDING PAGES THAT DON'T FUCK AROUND
High-intent traffic. Split-second decisions. I build pages that grab attention, kill friction, and drive action. No fluff. No "let's explore." Just conversions.

DESIGN SYSTEMS THAT DON'T COLLAPSE
Most design systems are beautiful graveyards. Mine are built to survive real teams, real deadlines, and real scale. Token-based. Dev-ready. Actually documented.

COMPLEX PLATFORMS, EFFORTLESS UX
Dashboards. Workflows. Data-heavy interfaces. I make the complicated feel inevitable — like it could never have been designed any other way.

REGULATED INDUSTRIES, ZERO COMPROMISE
KYC flows. Compliance. Security. I balance the red tape with experiences users don't hate. Fintech, Crypto, iGaming — I've been in the trenches.

MY PROCESS — NO BULLSHIT
1️⃣ DEEP DIVE — I learn your users, your market, your tech stack. I ask uncomfortable questions. I find the real problems, not the surface-level ones.
2️⃣ ARCHITECT — Wireframes, flows, prototypes. I stress-test early. I kill bad ideas fast.
3️⃣ EXECUTE — Pixel-perfect, dev-ready, performance-obsessed. No "we'll fix it in development."
4️⃣ SHIP & ITERATE — I don't disappear after handoff. I stay close, measure, and optimize.

WHY ME
Because I've shipped in industries where good design is the difference between a unicorn and a corpse. I move fast. I think like a founder. I care about metrics, not awards.

I don't need my ego stroked. I need the product to win.

NOT FOR EVERYONE
If you want safe, generic, committee-approved design — I'm not your guy.
If you want a product that dominates its category, converts like crazy, and scales without breaking — let's talk.

Ready to build something that wins

See full profile details

Details

AvailabilityLooking for work

ContractPerm, Freelance, Temp-Perm, Part time, Remote

LocationLisbon, Portugal

Skill LevelMiddleweight, Senior

LanguagesEnglish

Tagged Job TitlesInterface (UI) Designer, Web Designer, User Experience (UX) Designer

Ranking

#8 Ranked Interface (UI) Designer

Achievements

Top 25Interface (UI) Designer

See all achievements

Recommendations

Currently No Recommendations

Skills

AI, Interface Design, Photoshop, Social Media, ui/ux design, UX/UI, Web Design

Sector Experience

Advertising, Design, E-Commerce, Fashion, Finance, jewelry, Luxury, Online / Web, Real Estate / Property, Retail, Television

CV / Resume

Vico's CV/Resume

Activity

Connections280 Followers290 Following4,036

Views5,086

Creativepool member since 3 January 2025

Vico Marcellus Follows

Natan Rifkin Rifkin

Animation Director & Designer, Gyges Studio

United Kingdom

Connect

View profile
Milan Rankovic

Industrial Designer

Serbia (Republic of)

Connect

View profile
Leanne Armstrong

Graphic Designer, The ISTD

United Kingdom

Connect

View profile
Alvaro De oleo

General Creative Director, Grey República Dominicana

Dominican Republic

Connect

View profile
Rod Broomfield

Senior Art Director, Rod Broomfield Creative Limited

United Kingdom

Connect

View profile
James Star

Designer

United Kingdom

Connect

View profile
Rufus Martin

Set Designer, Swift Entertainment

United Kingdom

Connect

View profile
34

Mophonics

United States

Follow

View profile
Puja

UX consultant and Designer, Activate Learning

United Kingdom

Connect

View profile
Abiola Famuyibo

Design/Advertising

United Kingdom

Connect

View profile
Cognition

United Kingdom

Follow

View profile
Catherine Wood

Character Designer

United Kingdom

Connect

View profile
Debopriya Banerjee

Illustrator and animator, Freelance illustrator

India

Connect

View profile
Karolina Burdon

Illustrator / Packaging Designer, freelance

United Kingdom

Connect

View profile
Christopher Crawford

Graphic Designer, Christopher Crawford Design

United Kingdom

Connect

View profile
Mohammad Scek-Nuren

Freelance Digital Designer, Al Jazeera Media Network

United Kingdom

Connect

View profile
ANNA MASLOWSKA KHAN

Graphic Designer, FAR FITNESS

United Kingdom

Connect

View profile
YourStudio

United Kingdom

Follow

View profile
Early Marketing & Creative Ltd.

United Kingdom

Follow

View profile
Adam Drobiec

Graphic Designer

United Kingdom

Connect

View profile

« First ‹ Prev

Next ›Last »

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.