. . .

About me

Vico. Senior Product Designer. 15+ years. Zero tolerance for mediocre design.

I don't do "pretty." I build AI-first products that print money.

iGaming - Fintech - Crypto - SaaS — I know these battlefields. I know what converts, what retains, and what makes users stick around when every competitor is one click away

WHAT I ACTUALLY DO

AI-FIRST PRODUCT ARCHITECTURE
Your competitors are slapping ChatGPT into a sidebar and calling it innovation. I'm designing products where AI is the backbone — invisible, intuitive, and actually useful. Not a gimmick. A weapon.

LANDING PAGES THAT DON'T FUCK AROUND
High-intent traffic. Split-second decisions. I build pages that grab attention, kill friction, and drive action. No fluff. No "let's explore." Just conversions.

DESIGN SYSTEMS THAT DON'T COLLAPSE
Most design systems are beautiful graveyards. Mine are built to survive real teams, real deadlines, and real scale. Token-based. Dev-ready. Actually documented.

COMPLEX PLATFORMS, EFFORTLESS UX
Dashboards. Workflows. Data-heavy interfaces. I make the complicated feel inevitable — like it could never have been designed any other way.

REGULATED INDUSTRIES, ZERO COMPROMISE
KYC flows. Compliance. Security. I balance the red tape with experiences users don't hate. Fintech, Crypto, iGaming — I've been in the trenches.

MY PROCESS — NO BULLSHIT
1️⃣ DEEP DIVE — I learn your users, your market, your tech stack. I ask uncomfortable questions. I find the real problems, not the surface-level ones.
2️⃣ ARCHITECT — Wireframes, flows, prototypes. I stress-test early. I kill bad ideas fast.
3️⃣ EXECUTE — Pixel-perfect, dev-ready, performance-obsessed. No "we'll fix it in development."
4️⃣ SHIP & ITERATE — I don't disappear after handoff. I stay close, measure, and optimize.

WHY ME
Because I've shipped in industries where good design is the difference between a unicorn and a corpse. I move fast. I think like a founder. I care about metrics, not awards.

I don't need my ego stroked. I need the product to win.

NOT FOR EVERYONE
If you want safe, generic, committee-approved design — I'm not your guy.
If you want a product that dominates its category, converts like crazy, and scales without breaking — let's talk.

Ready to build something that wins

See full profile details

Details

AvailabilityLooking for work

ContractPerm, Freelance, Temp-Perm, Part time, Remote

LocationLisbon, Portugal

Skill LevelMiddleweight, Senior

LanguagesEnglish

Tagged Job TitlesInterface (UI) Designer, Web Designer, User Experience (UX) Designer

Ranking

#8 Ranked Interface (UI) Designer

Achievements

Top 25Interface (UI) Designer

See all achievements

Recommendations

Currently No Recommendations

Skills

AI, Interface Design, Photoshop, Social Media, ui/ux design, UX/UI, Web Design

Sector Experience

Advertising, Design, E-Commerce, Fashion, Finance, jewelry, Luxury, Online / Web, Real Estate / Property, Retail, Television

CV / Resume

Vico's CV/Resume

Activity

Connections280 Followers290 Following4,036

Views5,086

Creativepool member since 3 January 2025

Vico's Connections

Sotiris Kizilos

Illustrator | Designer, Freelance

Greece

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Pratik

Motion Graphics Designer, Freelance

United Kingdom

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OLIVIA BERRY

freelancer

Australia

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William Villeneuve

Photographer, KLM Studio

Canada

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Suhail Chaudhary

fashion/ textile designer, freelancer

United Arab Emirates

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Gauge Branding

United States

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4

Mad River

United Kingdom

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Fraser

Creative thinker and do-er, a location near you.

United Kingdom

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Durmo Studios

Designer, DurmoStudios

United Kingdom

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Scott Nellis aka Manic Minotaur

Illustrator, Manic Minotaur

United Kingdom

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Elizaveta Gordeeva

Graphic Designer / Art Director, Ligrade Agency

Spain

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Carla

Graphic Designer | Consultant

United Kingdom

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Andy Clow

Marketing Director, Black Cat

United Kingdom

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Matt Newman

Film Editor, Trim Editing

United Kingdom

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Jordan Russell

Creative Director/Photographer, Photography by Jordan-Leigh

United Kingdom

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Ani Plankova

Artist,Graphic Designer,Digital Artist Freelancer

Bulgaria

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Gautam J

Animator

India

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Stevie Porter

United Kingdom

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Justin

Graphic Designer, Planchest

United Kingdom

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Asmaa Saber

Video Generalist/ Graphic Designer, http://theaddvertiser.blogspot.com/

Egypt

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